Maintaining high guest satisfaction levels takes continuous effort. As markets shrink and competition intensifies, businesses are rushing to increase guest satisfaction to keep their existing customers and attract new ones. The new global economy has transformed the way companies do their business. Measuring guest satisfaction has become a key strategy for growth and profitability. Culver’s Guest Satisfaction Survey is designed to provide the company with the necessary tools and knowledge to implement effective and appropriate changes.
Guest satisfaction surveys can have a hugely positive effect on any business. The most helpful guest satisfaction surveys make up-front, important considerations about questionnaire design, incentives, methodology, reporting methods, analysis, and timescales. Although the process of conducting such surveys can be beneficial in itself, it is the post survey response, analysis, and action that ultimately determine how effective and useful the process was. In addition, such surveys can be a great public relations exercise.
Culver’s is a privately owned and operated chain of fast casual restaurants operating mainly in the Midwest US. The first restaurant opened in Sauk City, Wisconsin, in 1984. Today, the chain has more than 500 restaurants across the country. Craig and Lea Culver, together with Craig’s parents, opened the first Culver’s restaurant in 1984 in the family’s hometown. The grandson of a farmer and son of a cheesemaker, George Culver, Craig’s father, spent the early part of his career grading and inspecting dairy farms in Wisconsin.
While he was out working, his wife, Ruth, was home raising their three beloved kids, installing in them the values she had grown up with. In 1961, the two seized the opportunity to purchase their first restaurant. With their kids growing up learning firsthand about delicious food, hospitality and serving guests, the family team approach became the foundation of many successful restaurants.
How to Complete the Culver’s Guest Satisfaction Survey
You Will Need:
- A PC, laptop or mobile device
- Internet access
- A Culver’s restaurant survey invitation
- A basic understanding of the English language
- Visit the survey site at www.tellculvers.com or www.culverssurvey.com.
- Enter the 18-digit restaurant number on your receipt to proceed.
- Enter the TRN number.
- Carefully read all survey questions and answer truthfully.
- Submit the survey and write the validation code you receive on your survey invitation.
- Culver’s Website: http://www.culvers.com/