Irrespective of the type of business, understanding the importance of customer satisfaction is vital because unhappy customers can spell doom for a company in the long-term. In the current economic climate, companies cannot afford to lose their customers. Customer loyalty is, without a doubt, a major contributor when it comes to profitability and sustainability. Customer satisfaction is applicable to all businesses, whether large or small, irrespective of how long they have been in business, or which sector of the society they serve or cater to. Customers who defect to competitors seldom come back; therefore, Chico’s wants to know what you think about their products and services, which is why they are conducting the Chico’s Customer Satisfaction Survey.
Today, it is easy to draw customers; however, retaining them is very difficult, which is why customer satisfaction is so important. Customer satisfaction is the extent to which customers are happy with the services and/or products provided by a particular company. Essentially, it is a measure of how the company’s offerings meet or exceed customers’ expectations. The feedback collected from a customer satisfaction survey can help the company devise its future operational plans and marketing strategies. Despite being so crucial, customer satisfaction surveys are a, somewhat, underrated concept of business customer relationships today.
Chico’s is a women’s clothing and accessories retail chain founded in 1983 in Sanibel Island, Florida. Headquartered in Ft. Myers, Florida, the company has helped millions of women feel and look great. Their artisan jackets, chic prints and wrinkle free travelers attire have won over a huge following at their boutiques.
In addition, their combination of unique details, great style, and great service has captured the hearts of women across the country. From a humble boutique selling cotton sweaters and Mexican folk art, there are more than 700 Chico’s stores across the US today.
How to Complete the Chico’s Customer Satisfaction Survey
You will need:
- A valid store receipt with a survey invitation.
- A PC, laptop or mobile device with Internet access.
- A basic understanding of English.
- Visit the survey site at www.TellChicos.com.
- Click the “Begin Survey” button to start.
- Enter the state, store number, time, date, and register number provided on your survey invitation.
- Answer all survey questions candidly based on your Chico’s shopping experience.
- Submit the survey.
- Chico’s Website: http://www.chicos.com/