Books-A-Million Customer Satisfaction Survey

Store Survey

Customer satisfaction can provide businesses with a competitive edge over their competitors, which can lead to an increase in growth and profitability. Businesses that deliver great customer experience often gain from moral and financial support from happy customers in times of crisis, good publicity that provides new market opportunities, and much more. According to most experts, the twin strategies of business success are customer satisfaction and employee satisfaction. Unfortunately, as businesses grow, so does their bureaucratic structure, which may further isolate them from their customers. In fact, it is common for some business owners and employees to ignore customer needs, especially when customers complain and criticize them.

By completing the Books-A-Million Customer Satisfaction Survey, the company wants to overcome this problem. The company’s management and employees want to hear from their valued customers in order to improve their products and services. Smart business owners and marketers, therefore, must focus on their customers’ needs and expectations in addition to the internal world of their operations. Books-A-Million realizes that it depends on its customers to stay in business and thrive.

Many businesses, both large and small, have learnt this lesson the hard way. In the current business environment, the best competitive edge a business can maintain is through retaining its existing customers. Strategies for retaining customers tend to be cheaper than those of attracting new ones. This is especially important in a market with well-established competitors. With repeat purchases, the cost of conducting business with happy clients goes down. Take the Books-A-Million Customer Satisfaction Survey and get $5 of any purchase you make of $25 or more. You will also get 10 chances to win $1,000 in a daily prize draw and other weekly prizes worth $1,500.

About Books-A-Million

Founded in 1917, Books-A-Million, also called BAM, owns and operates a chain of bookstores in the United States. It is the second largest chain of its kind with more than 200 locations in the Midwest, South, and Northeast United States. Headquartered in Birmingham, Alabama, the company employs more than 5,500 employees. In addition to its flagship superstore division, it also operates other stores branded under the name Bookland.

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How to Complete the Books-A-Million Customer Satisfaction Survey

You will need:

  • A mobile device or computer with Internet access.
  • A survey invitation from a Books-A-Million store.
  • A basic understanding of English.

Instructions:

  1. Visit www.tellbam.com.
  2. Enter the survey entry code.
  3. Answer all questions honestly.
  4. Fill out your contact information.
  5. Submit the survey.

Conclusion:

Unless businesses are willing to reorient themselves and reorganize their offerings to be customer-driven, they cannot succeed in the current global market. Essentially, it is a question of doing the right thing. In addition, it does not matter how big a company is. Lack of customer focus creates a negative impact on a company’s growth performance and profits.

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6 comments

  • We ordered the book Hot Rod Gallery Jan. 18 from the Lima, Ohio store on Elida Road. It was received today! We were so pleased, especially with Jeff, the young man that helped us with our order. He was very efficient, polite, and had a sense of humor. I will visit the Lima store often for such great service!

  • Very dissatisfied customer! Charged for third book on a buy two get one free sale. Store is an hour away and I didn’t notice the error until I got home. Was told via phone that they “could not take credit card information over the phone” and so the correction would mean another trip to the store. Bogus!
    Store #163 in Bangor ME. Bummed! Amazon wins again!

  • My experience at the Winchester books a million was Fantastic thank to front end assiociate Amy, she was very pleasant, helpful, and curtious.

  • Earlier this month I purchased a cellphone @ your Lake Havasu City store and I was helped by a very nice and very knowledgeable sales associate by the name of Ethan. He answered all my quedtions I had about the LG iphone I purchased. Thank you for having hired this young man . I just wanted give credit where credit is due. Thanks for your professionalism Ethan.

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