Customer satisfaction can provide businesses with a competitive edge over their competitors, which can lead to an increase in growth and profitability. Businesses that deliver great customer experience often gain from moral and financial support from happy customers in times of crisis, good publicity that provides new market opportunities, and much more. According to most experts, the twin strategies of business success are customer satisfaction and employee satisfaction. Unfortunately, as businesses grow, so does their bureaucratic structure, which may further isolate them from their customers. In fact, it is common for some business owners and employees to ignore customer needs, especially when customers complain and criticize them.
By completing the Books-A-Million Customer Satisfaction Survey, the company wants to overcome this problem. The company’s management and employees want to hear from their valued customers in order to improve their products and services. Smart business owners and marketers, therefore, must focus on their customers’ needs and expectations in addition to the internal world of their operations. Books-A-Million realizes that it depends on its customers to stay in business and thrive.
Many businesses, both large and small, have learnt this lesson the hard way. In the current business environment, the best competitive edge a business can maintain is through retaining its existing customers. Strategies for retaining customers tend to be cheaper than those of attracting new ones. This is especially important in a market with well-established competitors. With repeat purchases, the cost of conducting business with happy clients goes down. Take the Books-A-Million Customer Satisfaction Survey and get $5 of any purchase you make of $25 or more. You will also get 10 chances to win $1,000 in a daily prize draw and other weekly prizes worth $1,500.
Founded in 1917, Books-A-Million, also called BAM, owns and operates a chain of bookstores in the United States. It is the second largest chain of its kind with more than 200 locations in the Midwest, South, and Northeast United States. Headquartered in Birmingham, Alabama, the company employs more than 5,500 employees. In addition to its flagship superstore division, it also operates other stores branded under the name Bookland.
How to Complete the Books-A-Million Customer Satisfaction Survey
You will need:
- A mobile device or computer with Internet access.
- A survey invitation from a Books-A-Million store.
- A basic understanding of English.
- Visit www.tellbam.com.
- Enter the survey entry code.
- Answer all questions honestly.
- Fill out your contact information.
- Submit the survey.
- Books-A-Million Website: http://www.booksamillion.com/