Historically, only the largest organizations invested in market research. This is mainly because smaller organizations lacked the resources to conduct proper market research. Smaller businesses usually had to rely on their instincts to make important business decisions. Fortunately for modern businesses, the technology available today has helped overcome this problem, which means that businesses of all sizes are embracing and taking advantage of the benefits offered by customer satisfaction surveys. Encouragingly, companies are changing their customer service policies and strategies. They understand that research plays a pivotal role in identifying their customers’ expectations and needs. Thus, customer satisfaction surveys are helping businesses retain customers and acquire new ones.
As a shopper in the modern business world, you hold all the cards, meaning that your views hold significant weight. IHOP understands this, which is why it is offering its customers the chance to share their views freely. The company wants to understand how the shopping experiences it provides will affect guest choices and future revenue. By identifying and improving issues that matter to guests, it hopes to deliver guest experiences that strengthen its competitive edge.
Found at www.talktoihop.com, the IHOP Guest Survey aims to measure how happy you were with the dining experience you received during your last visit to one of their restaurants. You can complete the survey in just a few minutes.
For almost 58 years, IHOP has been the favorite venue for people who want to meet and connect over a delicious meal, or simply grab a meal before or after an event. No matter what meal guests order, they can always look forward to an enjoyable and memorable time. The chain has served millions of guests over the years and smiles are a part of its culture. In fact, the company’s logo features a representation of a smile.
How to Complete the IHOP Guest Survey
You will need:
- A mobile device or computer with Internet access.
- A basic understanding of English or Spanish.
- An IHOP survey invitation.
- Visit www.talktoihop.com to begin.
- Enter the survey code, server name, and visit time to proceed.
- Answer all questions honestly.
- Submit the survey.
- IHOP Website: http://www.ihop.com/