In the current business environment, customer satisfaction surveys are recognized as a critical component in customer retention, marketing strategies, and business management. Such surveys represent a significant part of the marketing planning process and client relationship management. They provide invaluable data for business owners and businesses of all kinds. When designing the Publix customer satisfaction survey, the company was focused on understanding exactly what it needs to do in order to achieve its objective of offering the best customer service possible. This survey is aimed at measuring the level of customer satisfaction.
Depending on the design, customer satisfaction surveys can provide an array of different answers. The Publix customer satisfaction survey is clear, simple and short in order to avoid any ambiguity and industry terminology. The feedback gathered will help the company understands where it is performing excellently, where it is failing, and what it needs to do in order to meet your needs and expectations. In addition, the company’s management understands that it needs adequate measurement and implementation in order to benefit from the survey.
In any type of business, there will always be things that go wrong, whether they be in or out of the company’s control. Publix wants to know what you think. This survey will help the company overcome this limitation by providing an opportunity for you to voice your concerns and recommendations without interruption. The information you provide will help them follow-up and add value to their offerings. Upon completion, you will get a chance to take part in a prize draw.
About Publix Super Markets
Publix is an American, employee-owned supermarket chain headquartered in Lakeland, Florida. However, the chain operates throughout the southeastern parts of the country, with outlets in Florida, South Carolina, Alabama, Georgia, North Carolina, and Tennessee. It was founded in 1930 and is a private corporation owned by past and present employees. Currently, it is ranked in the top 100 in Fortune’s list of best companies to work for, and in the top ten in Forbes’ list of America’s largest private corporations.
How to Complete the Publix Customer Satisfaction Survey
You will need:
- A PC or mobile device with Internet access.
- A store Publix receipt with a survey Invitation.
- A basic understanding of English or Spanish.
- Be 18 years or older to take part in the prize draw.
- Visit www.publixsurvey.com to start the survey.
- Choose your preferred language.
- Click on the ‘Start Survey’ button
- Enter the store number.
- Enter your telephone number to enter the prize draw.
- Answer all questions truthfully.
- Submit the survey.
For further convenience, watch this video to understand the procedure for participating in the survey.
- Publix Customer Satisfaction Survey Official Rules: http://www.publixsurvey.com/IDCE/Projects/PUBLIXROUTER/Rules.pdf
- Publix Website: http://weeklyad.publix.com/
- Publix Weekly Ad: http://www.publix.com/