Party City Customer Satisfaction Survey

Retail Survey

Measuring customer satisfaction is one of the best ways a business can benchmark and improve overall customer experience. Customer satisfaction surveys still offer the most accurate and effective way to measure satisfaction levels. However, customers do not like filling out exceedingly long and complicated surveys. They simply do not have the time and patience for that. Therefore, the Party City Customer Satisfaction Survey is simple, short and optimized to be accessed through the internet across all devices: PC, tablet and mobile. The survey will take you less than 4 minutes to complete, and asks a few questions that are easy to fill out.

Without the ability to analyze and interpret the data collected, conducting a customer satisfaction survey is pointless. For example, if a customer gives a 3/5 rating, one might consider that okay. However, what if the customer actually gave a 5/5 rating three months ago? The 3/5 no longer looks okay. It shows that satisfaction dropped enough to set off alarm bells. The Party City Customer Satisfaction Survey will help the company measure satisfaction over several periods, which will help them determine whether satisfaction has declined or improved since the last survey.

About Party City

A publicly traded company founded in 1986, Party City is a party supply retail chain based in Elmsford, New York. Operating more than 900 company owned and franchised stores, it is the largest retailer of party merchandize in the U.S. and Canada. Steve Mandell, the company’s founder, recognized that party items were highly fragmented with many retailers offering limited supplies, numerous mom and pop operations, and a lack of big players in the market. He decided to try out his luck in the business.

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With $125,000, he proceeded to open a 4,000 square feet store in New Jersey. His company was immediately successful. Today, the company manufactures, designs, distributes, and contracts for manufacture party goods, including plastic and paper tableware, latex and metallic balloons, novelties, Halloween and other costumes, stationery and gifts throughout the world.

How to Enter the Party City Customer Satisfaction Survey

You Will Need:

  • A valid Party City store receipt with a survey invitation.
  • A PC or mobile device with a survey invitation.
  • A basic understanding of English.

Instructions:

  1. Visit the survey site at www.partycityfeedback.com.
  2. Specify where you’re most recent shopping experience was.
  3. Enter the store number.
  4. Answer a few questions regarding your shopping experience.
  5. To enter for a chance to win $100 and sign up for text and/or email messages, please provide your contact information.
  6. Submit the survey.

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Conclusion:

The survey will help them analyze individual customer responses to identify customers who are happy and those who are unhappy. They will then direct their focus towards solving issues affecting customer satisfaction. Understanding both overall and individual satisfaction means that they can get a macro and micro level view of their customers’ happiness.

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