Michaels Customer Satisfaction Survey

Retail Survey

Michaels uses customer satisfaction surveys as an opportunity to communicate with their customers and get to know them. In an effort to improve their quality of customer service, they are conducting a survey to measure customers’ satisfaction with their stores, products and services. The feedback you provide will help them gain a better understanding of your concerns and requirements so that they can improve their products and services in line with your needs. By monitoring satisfaction levels and responding to issues, Michaels will be able to boost customer loyalty and protect profitability and revenue.

If you have an issue that is important to you, feel free to speak your mind. The information you provide can help highlight problems they were not aware of, giving them the opportunity to take remedial action. The company understands the importance of providing a channel for customers to put across their views. This is vital in a business environment where many consumers share their opinions and views on channels that are outside a business’s control. The Michaels Customer Satisfaction Survey proves that the company is prepared to listen to you and take account of your views.

About Michaels

Michaels Stores, Inc. is a retail chain specializing in arts and crafts. The company operates more than 1,140 stores across the U.S. and Canada, as well as 118 Aaron Brothers stores. In addition, the retail chain produces 10 exclusive brands including Loops & Threads, Art Minds, Craft Smart, Studio Décor, Artist’s Loft, Ashland, Celebrate It, Creatology, Recollections, and Bead Landing. Its corporate headquarters is in Irving, Texas.

The average Michaels store, measuring about 18,200 square feet, contains more than 40,000 different products, which include arts and crafts products, floral, framing, bakeware, wall décor, scrapbooking, beads, and seasonal merchandise for DIY home decorators and hobbyists. Michaels Stores, Inc. is the largest retail chain of its kind in the United States.


How to Complete the Michaels Customer Satisfaction Survey

You Will Need:

  • A computer or mobile device with internet access.
  • A recent and valid Michaels receipt with a survey invitation.
  • A basic understanding of English, French, or Spanish.


  1. Visit the survey site at www.mymichaelsvisit.com.
  2. Choose your preferred language.
  3. Enter the 22-digit survey code from your receipt.
  4. Answer some questions about your visit to the Michaels store where you received your survey invitation.
  5. Answer all questions truthfully and thoroughly.
  6. Fill out your contact information in the spaces provided.
  7. Click next to submit the survey.

For further convenience, watch this video to understand the procedure for participating in the survey.

Survey video produced by GuestSatisfactionSurveys Team and Michaels customers anonymous.


Upon completion of this online questionnaire, you will get a validation code to use as a coupon to redeem the offer printed on your receipt. Michaels considers you feedback a key element of its business strategy.

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  • My wife and I ate at one of you restaurants today and we had the artisan chicken sandwich and it was delicious. We often stop at you stores when we are on the road as we are seniors and Need to eat and use you facilities. My wife was so impressed with the cleanliness of your store and the manager and staff and restroom.

  • The validation code from my visit has expired, but I want to report a very satisfactory experience on September 13 in the Framing Department. Robert was friendly, helpful, and easy to work with. I’m sorry he wasn’t there when I picked up my project. Because of him I would return.?

  • I no longer will be shopping at my michaels, the staff is repeatedly rude, negative, snotty. My store seems to be more concerned about scrap booking, the majority of the store is made up of these types of crafts. The yarn section is shrinking every 6months or so. I live close to hobby lobby, Walmart, jo Anne frabrics and meijer. The prices and the selection is better . Every time I visit michaels there is some kind of issue, refusal of my coupon, wrong prices(sale signs left up past the expiration date), no help at the register, cashiers who cannot figure out how to ring up items in a timely matter. I once ordered yarn to finish a baby blanket. It took 3months to arrive and I ended up buying it at Michaels off the shelf after calling several times to check on the status and being told they only got orders once a month and it wasn’t there yet. Poorly run store!

  • Survey Code 39430-52516-12300-01346-0 from my Michaels receipt dated May 25, 2016 is not acceptable to your Customer Satisfaction Survey. What gives??

  • I was greatly disappointed when I purchased the American Doll Hair Salon only to find out that the “40% off any regular price item” could not be used on this particular purchase. It was considered a book. Since I couldn’t read the stipulations on the coupon without a magnifying glass when I got home, I considered this false advertising,

  • I love to shop at Michaels, the people are great. I had Tonya as my cashier. Very friendly and helpful. I shop at Michaels because of the people who work there. I have never had a bad experience at the stone on Pine Lake Road.

  • I was in the Michaels on Riverdale Rd a week ago and I wanted to let you know how wonderful and helpful the girl was that helped me. Here name is Nailah. She was so amazing it made the shopping experience so much easier and fun.

  • I was In the Michaels on Riverdale RD a week ago and I wanted to let you know how wonderful and helpful The girl was that helped me. Her name is Nailah. She was so amazing it made the shopping experience so much easier and fun.

  • I live in Wilmington NC and the night shift manager Amy is so friendly and helpful at store #4716. I have been in this store on several occasions and never received this type of help, I will be back when she works as the store is very big and without out help can be frustrating. Thanks Amy for your help this evening.

  • Dawn at Stoughton Michaels Store (#5099) was an excellent cashier for the evening I went there. She was very helpful and asked if I found everything I was looking for. I had purchased over $60 worth of items and I was worried about the coupons and sales that were taking place, she carefully and quickly rang up my purchase and made sure all the discounts worked for me. What a great experience I had with a cashier that genuinely cared about my concerns at the register all the while remaining friendly and attentive through out the entire transaction. Thank you for making my experience great! I will definitely go back there in the future.

  • My survey has expired but my survey code is 1546326161350001 66159. I am not worried about my $5 off i just wanted to let you know that Donna helped me and was very nice.

  • I visit the south Arlington Michaels store regularly and I just love it. I love the people who work there, they are always helpful. I do always try to find one person, if they are working that day. Her name is Nicole. She is sooooo helpful and so knowledgeable on so many crafting subjects. She has helped me put invitations together, school and home projects. She has some awesome ideas! I would recommend going to this store and to Nicole if you are stumped and thinking of creative ways to figure something out!

    • While shopping at your store i received very friendly and helpful service from Chris .All though it was her day off she found me the items i needed .Thanks Chris.

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