When you ask business owners why they spend so much money on branding, many say that it is the most effective way to foster loyalty and attract new customers. However, there is more to the story. There is a better way to retain customers and attract new ones, and it has to do with the customer experience a business delivers. These experiences do not just influence existing customer; those customers also tell their family members and friends about their experiences. Furthermore, the rise of the Internet, mobile technology and social media has led to a remarkable increase in the accessibility of information about businesses and the customer experiences they provide.
Every company would love to uncover the secrets of the best customer experience, which is why Follett is conducting a customer experience survey. The company understands that without customers, it cannot survive. Customers are the ones who determine whether a business can continue to operate or not. This is especially true in the digital era. Businesses that appeal to customers are those with a frictionless, easy experience, great features, and great value. The Follett Shopping Experience Survey aims to uncover how customers feel and what they want, and try to meet that need.
Obviously, it is important to know how customers want to be served and be aware of how they feel, and use that information to guide business strategy. This is a basic business principle. Unfortunately, many businesses tend to overlook the basics. They forget that customer emotions actually play a huge part in purchase choices and loyalty. Word-of-mouth referrals are one of the strongest marketing tools; therefore, businesses must make customer experience a priority.
For one and a half centuries, Follett has been collaborating with college campuses, districts, K-12 schools, and Pre-K schools, offering solutions that make it easier for teachers to teach, schools to run, and, most importantly, for students to learn. Each day, Follett serves more than half the students in the U.S., and works with approximately 80,000 schools as the leading provider of educational services, technology, and digital and print content. It is also a hub for community and school spirit as well as the largest campus retailer in the United States.
How to Take the Follett Shopping Experience Survey
You will need:
- A PC or mobile device with Internet access.
- A survey invitation.
- A basic understanding of English or French.
- Visit www.follettexperience.com to begin the survey.
- Choose your preferred language.
- Enter the code, date, and time found on your survey invitation in order to proceed.
- Answer all questions candidly.
- Submit the survey.
- Follett Shopping Website: https://www.follett.com/