The Costa Coffee feedback survey is meant to gather valuable feedback from customers to help understand what the company is doing well and where it needs to improve. The company wants to find out what customers think about it and how it compares to its competitors. Businesses run customer feedback surveys to understand how their clients really feel about their offerings. At least that is why they should conduct surveys. Some, however, choose to tie their customer service personnel’s bonuses or pay to the results of such surveys, instead of using that survey feedback to identify areas of improvement. A customer feedback survey is a useful tool, not an annoying hassle.
All business owners and executives would love to know what customers are saying about them. They would love to know what they should do to improve customer loyalty. In a highly competitive business world where social media has given the customer a stronger voice, it is important to know what they think and how they feel. Online customer feedback surveys, such as the Costa Coffee Feedback Survey, give businesses the feedback they need to keep customers happy and make them advocates. They give businesses the insight they need to make smarter decisions. In fact, according to research, businesses that measure customer satisfaction are more likely to succeed than those that do not.
About Costa Coffee
Costa Coffee is a UK coffeehouse chain headquartered in Dunstable, Bedfordshire. A subsidiary of Whitebread, Costa Coffee is the world’s second largest coffeehouse chain behind Starbucks. The Costa family founded the company in 1971 in London.
It supplied roasted coffee to specialist Italian shops and caterers. Since its acquisition by Whitebread, it has grown to more than 2,800 locations across 30 countries. In addition, the company operates more than 3,500 vending facilities.
How to Complete the Costa Coffee Feedback Survey
You will need:
- A valid Costa Coffee store receipt with a survey invitation.
- A computer or laptop with Internet access.
- A basic understanding of English.
- Visit the survey site at www.feedbacktocosta.co.uk.
- Type in the first few letters of the store you visited, and choose one from the list.
- Answer all questions honestly.
- Submit the survey.
- Costa Coffee Website: http://www.costa.co.uk/