Customer satisfaction survey help businesses measure customer satisfaction levels, find potential advocates and identify unhappy customers. For most businesses, satisfaction ratings can have a potent effect on their success. Such ratings can help warn of potential issues that can affect future growth and revenue. They can also help focus company employees on the significance of meeting and exceeding customer expectations. Customer satisfaction surveys help businesses understand exactly how happy or unhappy customers are with their offerings. Research shows that a huge majority of unhappy customers do not complain; however, about 90% of those unhappy customers actually leave and never come back. This is astonishing and proves how important it is to measure and understand customer satisfaction.
The Dairy Queen® Customer Satisfaction Survey is an effective questionnaire consisting of a few simple questions relating to the customer experience, service delivery and overall satisfaction. The purpose of this online survey is to measure how satisfied the company’s customers are. Dairy Queen understands that happy customers are extremely valuable because they come back and make repeat purchases. In addition, they are less likely to defect and have significantly higher lifetime values. Unhappy customers, on the other hand, are more likely to defect to competitors, and even worse, they tend to share their negative opinions with other people.
About Dairy Queen
Dairy Queen is a soft serve ice cream and fast food chain owned by International Dairy Queen Incorporated. The company also owns Karmelkorn and Orange Julius. Headquartered in Edina, Minnesota, the company serves a wide variety of frozen products such as ice cream, as well as milkshakes, malts, banana splits, dilly bars, slush, freezes, curly tops, burgers, hot fudge, sundaes, blended coffee drink, and much more. The first Dairy Queen outlet, operated by Sherb Boble, was located in Joliet, Illinois. It opened for business in 1940.
A subsidiary of Berkshire Hathaway, Inc., Dairy Queen has more than 6,400 locations in 27 countries. The largest store in the U.S. is located in Bloomington, Illinois while the busiest one is in Rosedale, Maryland. However, the largest Dairy Queen in the world is in Riyadh, Saudi Arabia. The company’s founders were individuals who introduced a new type of dessert and, in the process, built the foundation of the franchising industry.
How to Complete the Dairy Queen® Customer Satisfaction Survey
You Will Need:
- A valid Dairy Queen Store receipt with a survey invitation
- A PC, laptop or mobile device with Internet access
- A basic understanding of English, French or Spanish
- Visit the survey site at www.dqfanfeedback.com.
- Enter the 10-digit phone number, date, and time of visit printed on your receipt.
- Answer questions about your visit to the Dairy Queen where you received your survey invitation.
- Submit the survey and get your redemption code.
- Dairy Queen® Website: http://www.dairyqueen.com/