Bass Pro Shops Customer Satisfaction Survey

Retail Survey

Countless businesses are realizing that customer satisfaction surveys are a remarkable entry point into meaningful customer insight. Companies that conduct such surveys have no shortage of customer loyalty and rapid growth. The process of injecting the voice of the customer has recently gained serious traction due to the increasingly competitive business environment. Businesses are leaning heavily on this form of market research due to the relatively small investment required and the speed to market. Cutting through the noise to communicate with customers has never been more important. The science of identifying what has happened is relatively simple, but to understand why it is happening is vital, which is why Bass Pro Shops are conducting a customer survey.

Unfortunately, many large and small businesses continue to take the view that they are not quite ready to engage in continuous and meaningful dialogue with the people that drive their businesses. Companies like Bass Pro Shop are the exception. The fact is that these same people will not hesitate when it comes to sharing their opinions and concerns regarding the companies they do business with. By conducting the Bass Pro Shops Customer Satisfaction Survey, the company wants to engage its customers in a dialog where their sentiments and suggestions can help guide and refine business decisions. Your feedback will earn your participation in a sweepstakes draw.

About Bass Pro Shops

Bass Pro Shop is a privately owned retail chain specializing in selling camping, fishing, hunting and related outdoor recreation products. It is famous for stocking an extensive selection of gear. The company also supports and sells products for the National Audubon Society.

John Morris, the company’s majority owner, started his career in sporting merchandize with a fishing section behind his father’s liquor store located in Springfield, Missouri. That small fishing section became popular enough that Bass Pro Shop was established in 1971. Today, the company has more than 90 stores in the United States and Canada.


How to Complete the Bass Pro Shop Customer Satisfaction Survey

You will need:

  • A PC or mobile device with Internet access.
  • A Bass Pro Shops receipt with a survey invitation.
  • A basic understanding of English, French, or Spanish.


  1. Visit to begin the survey.
  2. Select your preferred language and click ‘Next’.
  3. Specify whether you made a purchase in your most recent store visit.
  4. Enter the date of purchase, store number, till number, transaction number, and your age, as well as the characters you see in the box.
  5. Answer all survey questions truthfully.
  6. Submit the survey.

Survey video produced by GuestSatisfactionSurveys Team and Bass Pro Shop customers anonymous.


As more organizations join the trend to redefine themselves as customer-centric, understanding customers and what makes them happy has become crucial for success. Customer satisfaction surveys, thought to drive revenue and retain customers, continue to be used as the main tool to gauge customer experience. There is no better way to gain insight into how customers feel about a product, service, brand, and/or company than by directly asking them. According to studies, customers feel more inclined to do business with a company that asks for their opinions and concerns.

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  • Went to the Branson Mo store, and arrived at 1000 as the store was opening.. Obtained my items and walked to the check out where one customer was being checked out as I arrived. After one min. I started my stop watch, and timed Sue ( the clerk waiting on the person ahead of me. As I stood there they talked about Sue (the clerk) going to Neb. to see her family, kids, grandkids, and a wedding of her Granddaughter. Then the customer related to Sue that she also lived in the state of Neb. Well after 4 min.s and 32 seconds of B>S (that was timed), they finally give it up and the customer left.

  • Tallahassee store, around 2:15 PM July 15. Outstanding service from Women’s clothing associsae Judith. Knowledgeable,helpful, and informative,.
    Also cashier Lynda G repreaents you will.

  • Hello there I am so thrilled I found your site, I
    really found you by mistake, while I was searching on Bing for something else,
    Anyhow I am here now and would just like to say
    cheers for a fantastic post and a all round
    exciting blog (I also love the theme/design), I don’t have time to
    look over it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read a great deal
    more, Please do keep up the superb work.

  • Rick, in the fishing Dept at store 25 is what Customer Service is supposed to be about. I had a missing part to a purchase I’d made a while back. He could’ve made it difficult asking this and that but instead thought outside the box and satisfied my issue and sent me happily on my way
    Thanks for having great people like Rick!
    Peter Lasky
    702) 376-1845

  • I drove from Albany Ga. to the Macon store. Thought the store opened at 9:00. Actually opens at 10:00. A lady saw me standing outside, opened the door and told me she could let me in at 9:15, Very nice, did not get her name. Looking for shirts that I have been buying for years. Kim King came over to offer help. We only found a few in my size, EL. Kim searched until she found 1 blue one in my size…I usually buy at least 2 of each color. Kim checked the discount part of the store and none were there. She then checked to see if a shipment had come in, not yet. To make a long story short, I ended up with I blue shirt, 2 green shirts, 2 orange
    shirts and 1 pare of paints. Kim went over and above to help. I will ask for her the next time that I go in. ( These were the shirts with the bass emblem above the left pocket. I have tried other of your shirts with poor results. The area that the button come through
    curl up. I iron them down ant the next time I wash them they are curled up again. I have taken 6 of them back. Poor workmanship. See you on the water. THANKS KIM!

  • May 2017- Keep Up The Good Work

    I visited the Bass Pro store in Olathe ,Kansas and had a sales Rep name Bob Cline. Well I never had a more helpful and friendlier sale associate …Wow . This guy was very professional and knowledgeable in sporting goods. I was shown how to use a open face rod/reel and I must say he had great patience with me. I was so blown away with his good service I went and purchase another combo rod/reel. I just wanted management to know they have a very good employee in Bob Cline.

    James Wilson-Sander

  • I loved the lay out of your store and the number of items and camping, fishing, hunting, etc. available at one store. I was asked by many employees as they walked by me shopping if I needed any help. Same with checking out, soon as a clerk was available, they asked the next person to move to their checkout counter to keep the lines moving and serve the customer. Very well trained employees in my opinion. This was my first time visiting your store and I plan on making it my favorite store for my sports needs. Thanks for great shopping experience.

  • It is April 22, 2017, at 11:30 pm and I tried to take the survey; however, after hitting submit it looped back to the start. I bought a depth finder on 18 April so I will try again tomorrow.

  • Vince at the Fort Myers store is a great guy. Not being from Fl. I had no clue on fishing in the area. Vince not only sold me my first new rod and reel in 10 years but also put me on to places to fish and what to use, every retailers dream associate to the toon of about $500 over several visits. I’ve caught several fish bass, snook, sheep head and a tarpon. Vince has made my winter in Fl. great. Bass Pro has taken the place of Lowe’s tool department for my good feeling shelter, other than Gator Bites Bar. Be glad you have people like this working for you (your Forest Fair store in Ohio has a long way to go to be as great as the Associates in Fort Myer Fl. I now tell everyone to go see Vince in the fishing department for fishing needs. Thank you and please mention to Vince he is well thought of By George Killion from Ky.

  • Just want to tell someone that on three different occasions that we visited the shoe department at the Bass Pro Shopps in Auburn, N. Y. We were waited on by a Mr. Chuck Galloway. It was a pleasure. He was so helpful, went out of his way to even give us wide and regular . Made us feel very welcome. And what a nice smile. They are lucky to have him working at their store.

  • VERY DISAPPOINTED in the Bass Pro Pyramid store in Memphis, TN.
    My guests, their wives and myself (6 Total) went to go have lunch at the top.
    Went we got there we found out it was $10/person to “ride” up.
    This was on top of a $15 to $20 hamburger (per menu) without an adult beverage.
    We decided to leave and buy a $200 lunch elsewhere without the $60 surcharge.

    We went to Ducks Unlimited National Headquarters and found out they had to charge due to it being a ride versus an elevator.

  • Why are your hunting pants made for GIANTS? I have looked several times for hunting clothes and the pants are ALL way to long.You must be 6ft 6 tall to be able to wear YOUR hunting pants.I am 5ft 11 and I don’t wear pants that are 35 or 36 in long. I wear pants that are 29/30 in long. I like to be able to purchase hunting pants that fit me.
    Thank You

  • This is concerning Erica in the Gifts Department, Brandon, FL Bass Pro Shops. Need more employees like Erica. She was engaging without being pushy. She made me feel comfortable asking questions. She should be held up as the example of a great employee.

  • I recently bought a rod and reel combo at the Altoona, Iowa location and was helped by an employee named Jakob Glas who was not only well informed but incredibly friendly and helpful. He provided the kind of personal service that is often lacking in the modern retail environment. I left feeling that he actually cared how I felt about my new fishing gear. Thank you for your commitment to hiring people like Jakob.

  • Had the best service ever by Toni in men’s wear at you Bollingbrook Illinois location on December 27th she went above and beyond so VERY helpful! You need more like her

  • I purchased a safe on 12/09/16 with superior customer service from Tony who made sure I could hold until 12/17/16 which happens to be today. Due to inclement weather my helpers weren’t able to travel to help me. Fortunately Andrew Stover let customer pick up know and they said I could pick it up any time. Thanks so much to Tony and Andrew for their helpfulness and everyone at store 0036 in Olathe. I’ll have my safe by Christmas.

  • This past weekend I purchased a handgun from the Pearland Bass Pro.At the gun counter I was greatly impressed by the customer satisfaction given by Nick and Miguel. they were extremely informative and more importantly polite. I highly recommend that these fellas gain compliments from their managers, they are deserving.

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